Andrea MacDonald Your Growth Partner
Fractional CMO + Strategy | B2B • Fintech • SaaS
Blending strategy, data and AI to accelerate traction
and deliver measurable growth.
Build Growth Engines That Scale
You’ve built something great, now it’s time to get it seen, sold and scaled. I help ambitious founders and leadership teams turn potential into predictable growth through data led marketing, customer insight, and proven go-to-market strategies.
As a 4x founder who’s bootstrapped, fundraised and successfully exited, I know the pressure of growing fast, aligning teams and delivering measurable results. Now, I combine strategic clarity, AI driven efficiency and hands on execution to accelerate traction for startups, scale-ups and established B2B, Fintech, and SaaS organisations.
Examples of Impact
Generated €31M in incremental revenue in just 9 months across 60+ countries.
Delivered 114 B2B2C campaigns in 12 months, reaching 114M users a 114% YoY increase.
Cut client admin by 80% through digital workflow automation and transformation.
Why Work With a Fractional CMO
Hiring a full-time CMO too early, or too late can be costly and risky. A fractional partnership provides senior level expertise without the overhead, fully focused on driving commercial outcomes.
- Strategy and execution not just advice
- Proven B2B, Fintech & SaaS growth playbooks
- Data driven, customer first approach
- Clear KPIs and measurable ROI
- Ideal for founders, leadership teams, and growth-stage businesses
How It Works
Quick Answers Before We Chat
What exactly is a Fractional CMO?
A Fractional CMO gives you senior-level marketing leadership without the full-time cost.
I act as part of your leadership team, defining strategy, leading execution and aligning marketing with revenue goals so you can grow faster, smarter and more efficiently.
When's the right time to bring someone like you in?
Usually when you’ve built something great but growth has plateaued or marketing feels reactive.
Whether you’re pre-funding, scaling up, or entering new markets, I help create the clarity, structure and systems to unlock predictable growth.
How soon can I expect results?
Most clients see meaningful traction within the first 60–90 days.
That could mean a clearer go-to-market strategy, stronger pipeline or improved lead conversion.
The focus is always on measurable, commercial outcomes, not vanity metrics.
Featured in
Award for Fintech Woman of the Year 2025
Judges comments: “Andrea has demonstrated exceptional entrepreneurial drive, co-founding Avenir and leading its strategic pivot into an AI-driven platform delivering real impact for financial advisers and firms. She combines sharp commercial results with a clear commitment to breaking down barriers for women in finance and tech. An outstanding candidate who is helping to redefine what leadership in fintech looks like.”
Testimonials
Ready to see how a Fractional CMO can
help your business scale?
No jargon, no pressure. Just clarity on where to focus next.